REFORM STARTS HERE
REFORM STARTS HERE
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The Children’s Media Research and Reform Lab "CMRRL" is a nonprofit organization dedicated to advancing the quality and impact of media for young children through rigorous research, evidence-based advocacy, and public education.
Our mission is to ensure that children’s media is developmentally appropriate, educational, and enriching by bridging the gap between scientific research, industry practices, and policymaking.
Our goal is to make it free and easy for parents to access the latest research, guidelines and information that they need to make well-informed decisions.
INAUGURAL OBJECTIVE
INAUGURAL OBJECTIVE
CMRRL has identified a critical gap in relevant research, guidelines and solutions pertaining to screen media for children under the age of 2.
Nearly all global organizations have adopted guidelines that suggest that any screen time consumed by children under the age of 2 may have long-lasting detrimental effects, even though the majority of polls and surveys conducted over the past decade reveal that the vast majority of children under the age of 2 are engaging in screen time on a daily basis, starting at an average age of 4-months-old.
These rigid policies have discouraged support and funding for more relevant research and solutions. This has created a void that has left only aged-up, inappropriate, and unregulated content options for children under 2, whose caregivers allow the use of screen time for varying reasons.
We believe that it is time to stop ignoring the facts...
And start fixing what we know is broken.
CURRENT GUIDELINES ARE NOT IN-LINE WITH THE REALITY
CURRENT GUIDELINES ARE NOT IN-LINE WITH THE REALITY
The American Academy of Pediatrics (AAP) recommends minimizing or eliminating media exposure, other than video chatting, for children under the age of 18 months.
The World Health Organization (WHO) recommends that sedentary screen time (such as watching TV or videos, playing computer games) is not recommended for children under 2.
The Canadian Paediatric Society (CPS) recommends no screen time for children younger than 2 apart from video-chatting with caring adults.
National Institute for Health and Care Excellence (NICE UK) recommends no screen time for children under 2.
EXTERNAL RESEARCH
EXTERNAL RESEARCH
EXTERNAL GUIDELINES
EXTERNAL GUIDELINES
SOLUTIONS
SOLUTIONS
-- Coming Soon --
EARLY YEARS MEDIA™
CMRRL is launching an evidence-based, developmentally appropriate, ad-free public media channel that is mindfully designed for children under 2. Every program is curated and accredited by the Children's Media Research and Reform Lab, following rigorous content development guidelines to uphold the highest standards in early childhood education and developmental science.
Core Values:
Brain science-backed content
Co-viewing and caregiver engagement
Equity, accessibility, and inclusion
No ads, no algorithms—only intentional design
Transparent funding via sponsors and donations
CONTENT DEVELOPMENT GUIDELINES AND ACCREDITATION
(Coming Soon)
THANK YOU FOR YOUR GENEROUS SUPPORT!
THANK YOU FOR YOUR GENEROUS SUPPORT!
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